Develop Your Vision
The Small Business Development Center
What is the best way to identify tire kickers for the products I offer?
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One of the areas I am trying to improve on is qualifying customers before taking the sales steps further. What are some ways to do this better?
1 Answer
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One quick way to discover tire kickers is to ask the power question: "What is your budget?" The buyer will have one because they are actively looking for a solution. The tire kicker or person with no funds will dodge this question because they are "shopping" and not in a position to buy.
Bill Gluth
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